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WHAT IS ARGAN OIL?Argan Oil is produced from the kernels of the Argan nut derived from the Argania Spinosa tree which is endemic to the barren lands of south-western Morocco. This multi-purpose oil is … read more

What if Beauty had no Boundaries?I had the immense pleasure to be a part of the Danessa Myricks Australia Tour, and to get to know her as a person, and as the true artist that she is. Not only was I l … read more

TOP 10 INSTAGRAM TIPS FOR BEAUTY BUSINESSES & MAKEUP ARTISTS1. TREAT YOUR ONLINE PRESENCE LIKE YOUR OFFLINE PRESENCERealise that in this day and age, your online presence is everything. Create a strat … read more

In this series of articles, I thought that it might be useful to explain some of the terms commonly used around the cruelty free model to denote a product’s status. Vegan makeup and vegan beauty ar … read more

We live in an increasingly sophisticated world, especially on the consumer front, where potential buyers want to know what is inside the products they are considering purchasing and how they are ma … read more