Australian Owned | Cruelty-Free Beauty, Where We Lead, We Don't Just Follow Australian Owned | Cruelty-Free Beauty, Where We Lead, We Don't Just Follow
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Created in 1976 by Emmy nominated makeup artist, Eugenia Weston, SENNA was the first professional makeup artist line to introduce more natural, wearable colours for everyday women. Now SENNA is the loyal favourite of Hollywood film and television makeup pros, beauty editors, A-list celebrities, and women of all ages and stages.
SENNA is a complete cosmetics line known for its superb skin perfecting foundations, richly pigmented eye colours, innovative mineral makeup, and the patented Form A-Brow® stencil kit that launched a whole new beauty category within the beauty industry.
Believing that the essence of cosmetics is BEAUTY, ILLUSION, TRANSFORMATION, Eugenia selected the harlequin motif and named her theatrical makeup muse “SENNA”. The philosophy and driving force behind SENNA Cosmetics is that every woman has a unique imprint and makeup has an almost magical power to enhance, transform, and express that beauty.
“Makeup expresses individuality and character while defining how we want to present ourselves to the world.”
