TOP 10 INSTAGRAM TIPS FOR BEAUTY BUSINESSES & MAKEUP ARTISTS

1. TREAT YOUR ONLINE PRESENCE LIKE YOUR OFFLINE PRESENCE

Realise that in this day and age, your online presence is everything. Create a strategic online marketing plan that will achieve real results, and ensure you execute this plan day in and day out.

2. DON’T UNDERESTIMATE THE BASICS

Your Instagram username, bio, and profile picture may not seem that significant, but these fundamentals heavily impact how searchable you are, whilst also framing a first impression to your target market. Focus your efforts on getting these right from the beginning as they are the foundation that informs everything else; curate an effective, deliberate, and on-brand aesthetic.

3. CONSISTENCY IS YOUR BEST FRIEND

Your frequency of posting, creating stories, and engaging with other accounts matters. For example, posting at a bare minimum of once a day will ensure that your brand stays front of mind, which means your target market is more likely to consider your products and services to fulfil their wants and needs. Consistency also builds relationship and rapport, which is the key to selling both online and offline.

4. ENGAGEMENT WILL GET YOU THE FOLLOWING YOU DESIRE

It’s not just about posting and output. It’s also about liking, commenting and finding ways to engage your clients, potential customers, influencers and leaders in your niche, and other businesses who you could partner or collaborate with. Think of instagram engagement the same way you would approach networking at a party - it is the key to building connections and creating opportunities you wouldn’t otherwise have in the offline world.

5. IMPRESSIVE BRANDING IS ALL ABOUT EFFECTIVE CONTENT

Your content needs to be on-brand and strategic. For example, you need to know what you’re focusing on this month, and what your specials and promotions are ahead of time and then factor these into planning your content to get the maximum results. What you are putting out should be a mixture ofprofessional (content that will showcase your offering and also resonate with your audience) and personal (showcasing your personality as a business owner and humanising the brand and creating relatability with your audience).

6. EMBRACE USING APPS AND MAKE THEM DO THE WORK FOR YOU

So many people under-utilise the right apps because they get overwhelmed with too many options. At the very least, find an app you love for these categories and use them regularly to make your life easier: planning your content so your feed looks beautiful, frequency of posting at optimal times, finding trending hashtags for your niche, and perfecting your images so they present beautifully and do your brand justice. For an extensive and specific list of tried and tested apps, refer my website for my comprehensive instagram guide.

7. SHOWCASE YOUR BRAND/COMPANY PERSONA AND UNIQUENESS

Use your content (posts, stories, comments, etc) to showcase your brand’s values and personality. This will separate you from your competition, and help you find your niche in terms of specialisation as well as the right type of following. You could use humour, add educational content, or simply showcase training, events, or even day to day behind the scenes type scenarios.

8. EXPERIMENT WITH HASHTAGS

Hashtags are a way to get found. If you keep using the same hashtags, your searchability becomes limited and stale. Experiment with various hashtags that are trending in your niche. Look at what hashtags your competitors and the influencers in your niche are using to get ideas on how to increase your reach. Instagram is all about trends, what hashtags are trending will indicate what’s on the rise, and point to the best way to get found. Remember you can also Follow Hashtags these days, so ensure you are following and using the trending hashtags in your niche.

9. CONSTANTLY ADD (FREE) VALUE THROUGH YOUR CONTENT

By adding value constantly through your content without demanding anything in return, you become influential. You start to get more followers, and people start to view you as a leader. This is thebest way to grow and increase your bottom line results. How do you do it? Create a short guide of pro tips, or use your posts and stories to give your audience insider info on a daily or weekly basis. Write a blog post that gives them solutions to their most pressing problems. Collaborate with someone and bring them an article on a specialised topic through your website. Give them the opportunity to participate in competitions and give them access to freebies. When the day comes to purchase from you, they will be looking for someone they like and trust, who cares and knows their stuff, i.e. YOU.

10. INVOLVE YOUR AUDIENCE IN MICRO RESEARCH, FEEDBACK & DECISIONS

Instagram Stories have made it easy to ask questions, do polls, get feedback and make informed daily decisions. Which means it’s much easier to get the small things right! You could for example, create a poll on what problems your target market is experiencing currently. This will lead you to be the solution provider in terms of your offering and/or the free value-add ideas we’ve discussed. You may also just want feedback on a product line you’re looking to introduce, or pricing of a specific service. Now you can involve your clients in a very real, meaningful way.

BONUS TIP:

USE INSTAGRAM FOR PRACTICAL SALES & MOMENTUM

If you’re an MUA and want to showcase your unique style and personality to get more bookings or sales, there are so many strategic ways of do so! Doing LIVE content, Behind The Scenes, and Tagging Influencers and MUAs who have inspired your work is one of the best ways to achieve your objectives. Collaborating with other beauty businesses and MUAs for special events, promotions, and workshops is another great way to get known (also known as business to business collaborations). You can also get your clients, partners and influencers involved in helping you reach your targets through user generated content and collaborations. 

Want to know more? Purchase Neha’s Professional Instagram Course Valued at $299 - for only $49 this month via this link: https://www.beautybyneha.com/mastering-instagram-guide

Each guide comes with a complimentary 30 minute coaching call with Neha so you can get personalised advice!

Get in touch with Neha

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Email: neha@beautybyneha.com

Professional Blog: www.beautybyneha.com/blog

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